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The Marking Enterprise: Business Success and Societal Embedding - INSEAD Business Press
Jean-Claude Thoenig
The Marking Enterprise: Business Success and Societal Embedding - INSEAD Business Press
Jean-Claude Thoenig
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
256 pages, illustrations
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 12 oktober 2006 |
ISBN13 | 9780230001879 |
Uitgevers | Palgrave Macmillan |
Pagina's | 241 |
Afmetingen | 242 × 164 × 20 mm · 526 g |
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