Budget Constraints and Optimization in Sponsored Search Auctions - Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.) - Boeken - Elsevier Science Publishing Co Inc - 9780124114579 - 26 november 2013
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Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.)
Budget Constraints and Optimization in Sponsored Search Auctions

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Presents a budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.

224 pages

Media Boeken     Hardcover Book   (Boek met harde rug en kaft)
Vrijgegeven 26 november 2013
Datum oorspronkelijke uitgave 2014
ISBN13 9780124114579
Uitgevers Elsevier Science Publishing Co Inc
Pagina's 224
Afmetingen 242 × 196 × 17 mm   ·   703 g

Bekijk alles van Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.) ( bijv. Hardcover Book )