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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program Arthur Hughes 4e uitgave
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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Arthur Hughes
Providing marketing professionals with the most current theories, strategies, and practical advice for 15 years--now fully updated and revised to include digital platforms to expand outreach further than ever
608 pages, illustrations
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 16 februari 2012 |
| ISBN13 | 9780071773485 |
| Uitgevers | McGraw-Hill Education - Europe |
| Pagina's | 608 |
| Afmetingen | 176 × 241 × 45 mm · 832 g |
| Taal en grammatica | Engels |
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