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Consumer Behaviour Karen Webb 2e uitgave
Consumer Behaviour
Karen Webb
A practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. It also features a new 'Marketing In Focus' component.
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 21 oktober 2009 |
| ISBN13 | 9780070278370 |
| Uitgevers | McGraw-Hill Education |
| Afmetingen | 201 × 251 × 9 mm · 474 g |
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